Design, Fashion

Designer Days at Adidas HQ, Herzogenaurach

Inspired by founder Adi Dassler, Designer Days consists of a week of workshops for the teams to discuss innovation, brainstorm new creative  concepts and think about what product lines will elevate the different pillars of the performance sport department. Constantly aiming to produce sportswear that is faster, lighter, cooler and smarter, the creative teams set the standard for innovative designs. goes behind the scenes at LACES - the brand new 62,000 square meter office devised by kadawittfeldarchitektur - and speaks to a few of the key design directors and the personalities who give the brand a unique feel.