Born In Brazil: Alexia Hentsch

It all started with the quest for the perfect white shirt, now her brand Hentsch Man is an Opening Ceremony favourite and on the London Collections schedule. Brazilian born but Swiss bred, she is a product of the "school of Tyler Brûlé" thanks to a charmed summer internship in London. Her Brazilian roots bring a cheeky "fuck you" tone to the brand. This is a girl unafraid to jump a queue.