The Shinola flagship store in Tribeca is Rockwell's second retail location and an opportunity for the public to experience the Shinola brand story, as told through Rockwell design. "Our way in, was to take the notion of 'American-made'," Rockwell says. 

The brand and the store design come together in a mix of clean minimalism and 1930s industrialism.

David founded Rockwell Group in 1984, and it went on to become an award winning, cross-disciplinary architecture and design practice, based in New York City. Inspired by theater, technology, and high-end craft, the firm creates a narrative for each project. To Rockwell, "design was always a way to communicate".

Photo credit: Eric Laignel

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