Shinola: American Success Story

In 2011 Shinola, originally an early twentieth century shoe polish brand, was revived as a watch, bicycle and leather goods maker with a strong emphasis on American manufacturing. Naturally, Detroit, Michigan – the original motor city and spiritual home of American industry – became the brand's base. As Detroit's regeneration narrative gathers pace, with world renowned creatives such as photographer Bruce Weber shifting their gaze towards the city, Shinola has now opened its first stand alone store outside the US, at 13 Newburgh Street in London's Soho.

This brand offers men the luxury of attention to detail, in the helter-skelter of New York city life


The New York based design studio talk about their relationship with SCP for this year's London Design Festival