Travel, Arts, Design, Fashion, Food
BLOG: The View From Brazil
Thursday 10 April 2014
The truth is, while Paulistas may lord their superior sophistication over their provincial sibling Rio de Janeiro, Cariocas just laugh all the way to the beach.
After a whirlwind of serious glamour, highbrow culture and non-stop air kissing in Brazil’s style capital, the fashion crowd went costal for a week of dressing up in the sun.
While it's never going to be Paris or Milan (as Sao Paulo may strive to be), when it comes to note-worthy events, Rio knows how to play to its strong points – Marking the 25th anniversary of Rio Fashion Week, this year’s theme for the show celebrates Rio as a “Tropical Resort, Global Heritage and Cultural Landscape” (it sounds marginally better in Portuguese). The gist of it? Rio inspires.
Tuesday saw Brazilian cult designer Oskar Metsavaht, one of the star acts of the week, launch his 2014/2105 Osklen Praia beach range during a star-studded bash in an art-deco mansion in Rio's Gloria neighbourhood.
Metsavaht designed the collection in collaboration with Italian socialite Bianca Brandolini and Alexia Niedzielski, co-founder of eco-conscious fashion publication Ever Manifesto and the talent behind H&M’s latest environmentally-friendly collection set to launch in the UK on 10 April 2014.
These two quasi-Brazilian muses embody Osklen’s brand ethos and DNA – trailblazing a new global movement towards ‘Brazilian Soul’ (think a 21st century version of the American Dream, yet inspired by a laid-back passion for life rather than capitalist financial gain).
Among the parade of big name Brazilian designers on the catwalk, Thursday sees the unveiling of the World Cup 2014 volunteers’ uniforms, designed by Adidas, showcased by presenter Fernanda Lima and soon to be modeled by 14,000 volunteers.
For while the impending World Cup may have sparked an unprecedented social clamor for change in Brazil, this week has also seen the brighter side of the coin. Kicking off last Sunday at the Maracanã and running for 10 days, the Street Children’s World Cup has seen 230 kids from 19 different countries take part in a tournament as part of a global campaign for street children to receive the protection and opportunities they deserve.
Roll on the era of Brazilian Soul…
Words by Lauren Holmes